Bill Long

Bill is a farmer and a farm business advisor and manager of Ag Consulting Co, a South Australian based agricultural consulting business established in 1996. The company provides agronomic and farm business management advice to farm businesses across SA and manages and conducts research and communication projects to growers on a range of agronomic and farm management issues.

He has participated and managed projects on carbon, climate, snail management, controlled traffic, seeding systems research, inter-row sowing systems, cereal and pulse canopy management, leaf disease control in cereals and pulses, weed management, plant growth regulant use in cereals, pollination impacts in pulse crops, soil carbon and stubble management. He is a member of the BCG Yield Prophet team and works on projects that improve understanding of soil water and the use of crop modeling to assist advisors and farmers knowledge on soil water/plant production relationships. He was a founding member of the Yorke Peninsula Alkaline Soils Group, the SA and Vic Independent Consultant group and the Ag Excellence Alliance and is past Chairman of; SA GRDC Advisor Update Committee, TopCrop SA, Crop Science Society of SA and the Snail Management Action Group. He is a current member of the GRDC’s southern panel. In 2009, he was awarded a Churchill Fellowship to investigate the effects of varroa mite on bee populations and implications on pollination of Australian pulse field crops.

Bill has developed farm business benchmarking programs and was involved in the development of Plan to Profit®, a farm business analysis tool. Bill holds a bachelor of Applied Science in Agriculture, is a graduate of the Institute of Company Directors and undertook studies in the use of decision support tools and farmer and advisor decision-making processes. He has a keen interest in ag extension and adoption practices, and has run training programs for senior advisors in the topic.

In more recent times and as a result of the studies in decision-making, Bill spends more time with clients running farm boards and thinking strategically about their business management and development opportunities.

With his wife Jeanette and son Will, he grows lentils, chickpeas, beans, cereals and canola, and runs sheep on his properties at Ardrossan and Undalya in SA

He is passionate about the grains industry and enjoys the complexity and challenges of understanding and managing farming systems across Australia.


The Australian Society of Agronomy is the professional body for agronomists in Australia. It has approximately 500 active members drawn from government, universities, research organisations and the private sector.

Photo Credits

David Marland Photography Southern Farming Systems Agriculture Victoria

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